HOW CAN PRINT & DIGITAL COMMUNICATION CAPTURE A CITY COUNCIL CANDIDATE'S ENERGY, POSITIVITY, & PROFESSIONALISM?
[ freelance design lead ⇄ for the More with Morley campaign team ]
↓
Amber Morley campaigned for Toronto Ward 3 City Councillor in the 2018 municipal elections, coming in second to the incumbent.
I developed Amber’s brand, designed most print and some social media content, and enabled her campaign to maintain brand consistency through social media & online presence, campaign events, and even internal training documents.
↓
BRAND DEVELOPMENT
Amber needed a brand that spoke to her character, and moved seamlessly between print & digital. A simple & clear brand guide was shared between the team to keep communications consistent.
↓
CAMPAIGN LIT & SIGNS
I ensured the campaign literature & lawn signs were clean, legible, and easily recognizable.
↓
T-SHIRTS, FLYERS, & OFFICE
Other branded campaign elements I contributed included t-shirts, event-specific & customizable flyers, and the signage for the campaign office.
↓
SOCIAL MEDIA
Posts sharing events, updates, or endorsements were tailored to the platform requirements.
